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About Us

AMPD Research was founded in 2018 to help clients understand, react and monetize the seismic shifts in how entertainment and TV content is consumed.  We set out to build a series of tools that capture actual viewing behaviour across multiple devices and platforms; to understand the consumer journey that connects viewers to content.



Leadership Team

Vivek Couto, Chairman and Co-Founder

With more than 20 years of experience in media and telecoms, Vivek Couto is the Executive Director and Co-Founder of Media Partners Asia (MPA). With offices in Hong Kong, Singapore and India, MPA is a market leader in the provision of advisory, consulting and research services, focusing on media & telecoms in Asia Pacific.


Anthony Dobson, Managing Director and Co-Founder

With a career that has spanned the globe, Anthony has worked for some of the leading brands in media including Turner Broadcasting and Discovery Communications.  He began his media insights career in the UK working on the TV ratings systems in the early 1990s and has developed numerous pioneering brand valuation tools geared to the media and advertising sector.

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